Cross-Platform vs Native Apps

When building a mobile app, one of the first big decisions is whether to go native (separate apps for iOS and Android) or cross-platform (a single codebase for both).

Each path has strengths and trade-offs, and the wrong choice can waste time and money. I help small businesses and founders cut through the jargon and choose the approach that fits their goals, budget, and timeline.

Understanding Your Options

Clear guidance on both development approaches and how I help you choose the right path

Native Apps (Swift for iOS, Kotlin for Android)

Separate apps built specifically for each platform using their native languages and frameworks.

✓ Best For:

  • • High-performance applications
  • • Platform-specific features and integrations
  • • Access to latest iOS/Android capabilities
  • • Apps requiring deep device integration

⚠ Consider:

  • • Higher cost and longer development time
  • • Two separate codebases to maintain
  • • Need different developers for each platform
  • • Features must be built twice

Cross-Platform Apps (Flutter, React Native)

Single codebase that generates apps for both iOS and Android platforms.

✓ Best For:

  • • Faster development and launch
  • • Budget-conscious projects
  • • MVPs and testing app ideas
  • • Simpler apps with standard features

⚠ Consider:

  • • May not access every platform feature
  • • Potential performance limitations
  • • Might not match native polish perfectly
  • • Framework dependency and updates

How I Help You Choose

Assess your app idea and user needs
Recommend the right approach for your budget
Design phased strategies (start cross-platform, migrate later)
Build apps in both models, depending on requirements

Business Results That Matter

Beyond technical differences — the outcomes that impact your business success

Launch faster with cross-platform

Perfect for MVPs and testing app ideas quickly in the market without the overhead of two codebases

Get best-in-class performance with native

Access every platform feature and deliver the smoothest user experience possible for demanding applications

Save money by choosing the right approach early

Avoid costly rewrites and technical debt by matching your technology choice to your actual needs

Avoid rebuilds by matching tech to business goals

Make informed decisions that support your long-term vision and growth plans from day one

When to Choose Each Approach

Cross-platform is right if...

  • Your app is fairly straightforward (scheduling, CRM, loyalty apps)
  • You need to support both iOS and Android quickly
  • You're budget-conscious or testing an MVP
  • You want one team to handle both platforms

Native may be better if...

  • You need access to deep device features (Bluetooth, AR, custom sensors)
  • Performance is critical (real-time gaming, heavy graphics, real-time communications)
  • You have long-term plans for scaling and can support separate codebases
  • You want the absolute best user experience on each platform

Experience in Both Worlds

I've built apps natively (Swift and Kotlin) for advanced use cases like GPS-instrumented field equipment, and I've also used Flutter and React Native for simpler apps that needed to reach both iOS and Android quickly.

I can help you evaluate which path makes sense for your business — and even design a phased approach where you start cross-platform and migrate to native later if needed.

Ready to Choose the Right Approach?

Let's discuss your app idea and determine the development approach that best fits your goals, timeline, and budget.